Why You Need To Do SEO The Right Way and How To Do It

Not everybody wants to rank in the search engines, but we can tell you that SEO is not rocket science and you can do it. Search, or organic search, traffic is highly unique for a lot of reasons as well as huge. Even though there are a number of ways to get visitors to your site, nothing comes close to search engine optimization as it's the best way to get relevant traffic. There are many factors that have to be considered, and the knowledge to make it a reality must be learned. There is a lot of work to do, so without delay we will teach you a few important SEO lessons.

Every beginner should get this imprinted in their minds: No Flash because if you want your site to rank in the search engines, then you have to learn to avoid Flash. What this will do is just really mess up how your site is crawled and may even prevent some pages from being crawled. All of that is so because the coding for the Flash sections of your pages will not get read. Generally speaking, there is really no absolute need for it unless you have Flash movies, but then there are other formats. The search engine spiders are smart, they not only index the text on your pages, but also in your images. We can offer some direction about this, but you can learn a few things that go beyond it. This is really easy, and all you need to do is take the page keyword phrase, you want to rank for, and place it in the image alt tag. This is not a huge deal or anything secret, but it is there and you can use it - so you should. Just be sure you avoid trying to do anything tricky here because it will not be effective.

Blackhat SEO is basically doing things that are not accepted by the search engines, and many people view it as cheating and unethical. Using blackhat SEO techniques on your website will spoil your reputation, and it could even spoil your relationship with the search engines and make a bad impression.

Yes, some blackhat methods are powerful, so we leave it up to you as to what floats your boat. The opposite of that is whitehat SEO, and that is the mainstream and acceptable way to approach it. SEO is another area in which the knowledge builds on itself, and that means the basics are very important. This is an area in which you cannot do things poorly and expect to rank well. Do be careful any time you read something that says you can get to the top in less than a week. We did not come close to covering everything you need to know, so that means you have to do more learning.

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