Thursday, May 21, 2015

An Intro To SEO Basics for The Novice Online Marketer

SEO is not a bad thing when you consider all the potential benefits, and not to mention that you can make tons of money, possibly. We are certain that there is no need to convince you of the possible value of getting search engine traffic. You could say that the entire affair with SEO and search engines has become more challenging - but that is fine with us. But you can still beat the SEO game if you want, and we highly recommend you gain knowledge of the basics, and that will take you very far. It is our pleasure to be able to introduce you to a couple of optimization principles that will be invaluable to your quest for fame and fortune.

Two things you have to be aware of is what off-page and on-page SEO factors mean. The only way you will know what to do and get anywhere is if you understand the concepts. If you were to ask what optimization consists of, then you would answer that it is off and on page factors. The way you will proceed and know what to do is based on the current state of what is required by the engines. So when you do SEO as it needs to be done, then you will have to include both sets of factors. When it comes to SEO, one of the most important considerations will be your choice of keywords around which you will rank your site. As you are deciding on your keyword phrases, just remember that very short one or two word phrases will be prohibitively competitive. Another important reason is that you can end up with traffic that is too loose, or not sufficiently targeted to be of any value. Besides that, it's better that you choose long tail keywords that are laser targeted and easy to rank for.

Your efforts with SEO will be made a little easier when you choose a domain name which has your primary keyword phrase as part of the name. There have been changes in that scoring lately, but you will still earn extra weighted points when you do that. Search marketers have tried it all, it seems, and just one different technique is to place the keyword phrase in the page file name so it shows up in the page URL. So, if you read more information about SEO, and you should do that, then you will get a more in-depth study on it. Do not ignore the building blocks of SEO because you need to have that knowledge. Without building the right foundation for your SEO, you can't expect to get good search engine rankings. Avoid techniques that promise you instant SEO results because they tend to be very short-lived. Do not back away from reading and learning because that is where you gain the information and techniques you need.

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