When you think about the importance of SEO, then it is a no-brainer that you can count on it being a factor, indefinitely. As you know, the primary player here is Google because they have the lion's share of search traffic. Ever since the latest Panda series of updates, things have definitely changed at Google in many ways. It all has to begin somewhere, and with this type of marketing you must completely grasp the basics. We have selected a couple of important fundamental areas of search engine optimization.
Contrary to popular belief, you don't have to spend gobs of money paying someone to rank your site for your targeted keyword. Do not have any doubts about your ability to pull this off. No such beast as iron-clad, guaranteed ranking - not any more; so avoid being gullible and handing over your money to those who much such empty claims. If you go the route of doing this yourself, then you can take that knowledge and repeat it numerous times. Also remember that you will tend to ensure all is done exactly like you want it to be. Now let's turn out attention to the images on your pages because they are useful. One thing about this is that you have to get more training about this so you get all the details. This is really easy, and all you need to do is take the page keyword phrase, you want to rank for, and place it in the image alt tag. You will gain a few more points from this, but just be sure that it is relevant to the page. Just be sure you avoid trying to do anything tricky here because it will not be effective.
Remember that your site will score a few extra SEO points if your URL/domain name has your most important keyword phrase in it. There have been changes in that scoring lately, but you will still earn extra weighted points when you do that. Search marketers have tried it all, it seems, and just one different technique is to place the keyword phrase in the page file name so it shows up in the page URL. So, if you read more information about SEO, and you should do that, then you will get a more in-depth study on it.
The search engines have evolved greatly in the past one decade, plus the way people search and the way the search results are rendered has been vastly enhanced. Get used to the fact that search algorithms change all the time, and several times a year there is a major change with Google's algorithm. So if you take the time to get a solid grounding in the basics of SEO, then you will in a good position to continue. At the end of the day, we can honestly state that you will only go as far as you choose to go.
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